Rue de Seine, Paris
5 hours ago
New Jersey designer Susan Cohan uses Dynascape design software, probably the most popular landscape-specific CAD program for PC users. This is an example of a preliminary design plan that she might email to a client at the beginning of a project to whet their appetite. Susan LOVES a salivating client.
California designer Michelle Derviss, an artist since she discovered that crayons were meant for coloring with rather than eating, draws her beautiful plans by hand. This preliminary sketch shows softscape massing and the layering of the exterior stone work and wrought iron railings.
Idaho designer Dan Eskelson adds a new high-tech twist to his CAD drawings. Here he has created a PDF planting plan, with plant names live-linked to their descriptions/care at the Monrovia website. His client loved the interaction. This is a great example of what I refer to as 'live' drawings; when using CAD a drawing is always active and changeable, no matter the level of detail or finish (as opposed to a static hand-rendering which, once complete, cannot easily be changed.)
This is one of my drawings. I also use Vectorworks (which is pretty much the only game in town for Mac users) but I use it a little differently than Susan. I am a 'pretty picture' designer, and use very few of the tools available in the program, preferring to capture everything in one drawing that develops over time.
California designer Genevieve Schmidt uses Dynascape to create beautifully refined planting plans that include plant photographs. While she uses her own photos of the plants she uses most often, Dynascape also has plant photos, many from Horticopia. Most of Genevieve's work is planting plans, and her clients appreciate being able to get a feel for the plants used (through the photos) without having to learn botanical names and examine the plans at length.
Virginia designer Susan Schlenger likes to wow her clients with 3D renderings! With new programs (like Susan's tool of choice, Google's awesome 'SketchUp') such renderings are now within easy reach of designers, and are amazingly effective as presentation tools. While two-dimensional plans may speak to us, few clients can really visualize a garden from them. No such problem here.
Last but certainly not least, California designer Rebecca Sweet likes to do things the old-fashioned way, and is remarkably successful at it! Her hand-drawn plans and detailed plant legends get the job done just as well as anything else. Which should serve as a reminder that the sexiest CAD rendering is worthless without a skilled designer behind it. And it's not only the drawings, however they are made, that are important. It's how we communicate to our clients ABOUT the drawings.My way of presenting my work embraces diversity to the core - I do it differently every time, depending on the client. Lately it involves me standing in the middle of their property waving my arms around, 'miming' the garden I have in my mind's eye. I find that for me, selling a garden is tapping into a client's dreams and fantasies, and if I can weave those into a story (with supporting plant images and drawings) the client is usually along for the ride! But for me, the story, the talking, the guiding the client through the wonder to come - THAT'S my biggest tool.Enormous thanks to my fellow GDBL bloggers for making this post MUCH more interesting than it started out to be!
I think as garden designers, we are all storytellers! Capturing the essence of a garden is hard - plans can be too dry, plant photos never REALLY capture the full glory, and although a bouquet of cuttings has always been one of my 'secret weapons' (it's like bringing flowers on a date!) nothing seems to really 'get' the spirit of what a garden can do. That's where our passion fills in the gap, don't you think? I feel it when reading all of your blogs and tweets - the same energy that draws us together as a community gives us the spark to sell "The Dream!"